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2013年全球最佳品牌排行榜
作者: 發布于:2014/8/26 15:20:12 點擊量:186

Interbrand全球CEO杰茲·弗拉普頓(Jez Freampton)表示,蘋果成為全球排名第1的品牌只是“時間問題”。蘋果去年排名第2,高于2011年時的第8。Interbrand在今年的報告中稱:“很多時候,一家公司改變我們的生活不僅是由于其產品,也是由于其精神。因此,在可口可樂連續13年登頂全球最佳品牌之后,Interbrand今年選擇了新的第一名:蘋果。”

Interbrand估計,蘋果的品牌價值目前為983億美元,較2012年上升28%。可口可樂的品牌價值同樣出現增長,但僅同比增長2%,至792億美元。因此,可口可樂今年被蘋果超過。

Interbrand發布2013年全球最佳品牌排行榜

在今年的報告中,排名第2的品牌是谷歌,而去年谷歌排名第4。實際上,在2013年前10大品牌中,有5家是科技公司,分別為蘋果、谷歌,以及排名第5的微軟、排名第8的三星和排名第9的英特爾。

三星的排名從第9上升至第8。三星執行副總裁及首席營銷官Sue Shim表示,三星正在采取名為Brand Ideal的全新品牌戰略,這一戰略專注于社交目的。有研究顯示,美國消費者正轉向能改善人們生活的品牌。

IBM今年排名第4,較去年下降一位,但IBM并未被歸類為科技品牌,而是企業服務品牌。如果將IBM也算作科技品牌,那么前10名中的科技公司將達到6家。

2013年全球最佳品牌排行榜

2013排名 2012排名 品牌 行業 2013年品牌價值(十億美元) 品牌價值(%)
1 2 Apple Technology 98.316 28%
2 4 Google Technology 93.291 34%
3 1 Coca-Cola Beverages 79.213 2%
4 3 IBM Business Services 78.808 4%
5 5 Microsoft Technology 59.546 3%
6 6 GE Diversified 46.947 7%
7 7 McDonald’s Restaurants 41.992 5%
8 9 Samsung Technology 39.610 20%
9 8 Intel Technology 37.257 -5%
10 10 Toyota Automotive 35.346 17%
11 11 Mercedes-Benz Automotive 31.904 6%
12 12 BMW Automotive 31.839 10%
13 14 Cisco Technology 29.053 7%
14 13 Disney Media 28.147 3%
15 15 HP Technology 25.843 -1%
16 16 Gillette FMCG 25.105 1%
17 17 Louis Vuitton Luxury 24.893 6%
18 18 Oracle Technology 24.088 9%
19 20 Amazon Retail 23.620 27%
20 21 Honda Automotive 18.490 7%
21 23 H&M Apparel 18.168 10%
22 22 Pepsi Beverages 17.892 8%
23 24 American Express Financial Services 17.646 12%
24 26 Nike Sporting Goods 17.085 13%
25 25 SAP Technology 16.676 7%
26 28 IKEA Home Furnishings 13.818 8%
27 27 UPS Transportation 13.763 5%
28 36 eBay Retail 13.162 20%
29 34 Pampers FMCG 13.035 15%
30 29 Kellogg’s FMCG 12.987 8%
31 31 Budweiser Alcohol 12.614 6%
32 33 HSBC Financial Services 12.183 7%
33 32 J.P. Morgan Financial Services 11.456 0%
34 39 Volkswagen Automotive 11.120 20%
35 30 Canon Electronics 10.989 -9%
36 37 Zara Apparel 10.821 14%
37 35 Nescafé Beverages 10.651 -4%
38 38 Gucci Luxury 10.151 7%
39 42 L’Oréal FMCG 9.874 12%
40 41 Philips Electronics 9.813 8%
41 43 Accenture Business Services 9.471 8%
42 45 Ford Automotive 9.181 15%
43 53 Hyundai Automotive 9.004 20%
44 48 Goldman Sachs Financial Services 8.536 12%
45 51 Siemens Diversified 8.503 13%
46 40 Sony Electronics 8.408 -8%
47 44 Thomson Reuters Media 8.103 -4%
48 50 Citi Financial Services 7.973 5%
49 52 Danone FMCG 7.968 6%
50 47 Colgate FMCG 7.833 2%
51 55 Audi Automotive 7.767 8%
52 69 Facebook Technology 7.732 43%
53 46 Heinz FMCG 7.648 -1%
54 63 Hermès Luxury 7.616 23%
55 60 adidas Sporting Goods 7.535 12%
56 57 Nestlé FMCG 7.527 9%
57 19 Nokia Electronics 7.444 -65%
58 61 Caterpillar Diversified 7.125 13%
59 58 AXA Financial Services 7.096 5%
60 68 Cartier Luxury 6.897 26%
61 49 Dell Technology 6.845 -10%
62 59 Xerox Business Services 6.779 1%
63 62 Allianz Financial Services 6.710 8%
64 72 Porsche Automotive 6.471 26%
65 73 Nissan Automotive 6.203 25%
66 64 KFC Restaurants 6.192 3%
67 56 Nintendo Electronics 6.086 -14%
68 65 Panasonic Electronics 5.821 1%
69 66 Sprite Beverages 5.811 2%
70 N/A Discovery Media 5.756 NEW
71 54 Morgan Stanley Financial Services 5.724 -21%
72 84 Prada Luxury 5.570 30%
73 75 Shell Energy 5.535 16%
74 74 Visa Financial Services 5.465 11%
75 70 Tiffany & Co. Luxury 5.440 5%
76 77 3M Diversified 5.413 16%
77 82 Burberry Luxury 5.189 20%
78 67 MTV Media 4.980 -12%
79 78 Adobe Technology 4.899 8%
80 85 John Deere Diversified 4.865 15%
81 79 Johnson & Johnson FMCG 4.777 9%
82 83 Johnnie Walker Alcohol 4.745 10%
83 87 Kia Automotive 4.708 15%
84 76 Santander Financial Services 4.660 -2%
85 N/A Duracell FMCG 4.645 NEW
86 81 Jack Daniel’s Alcohol 4.642 7%
87 71 Avon FMCG 4.610 -11%
88 91 Ralph Lauren Apparel 4.584 14%
89 N/A Chevrolet Automotive 4.578 NEW
90 80 Kleenex FMCG 4.428 2%
91 88 Starbucks Restaurants 4.399 8%
92 92 Heineken Alcohol 4.331 10%
93 89 Corona Alcohol 4.276 5%
94 86 Pizza Hut Restaurants 4.269 2%
95 90 Smirnoff Alcohol 4.262 5%
96 96 Harley-Davidson Automotive 4.230 10%
97 94 MasterCard Financial Services 4.206 8%
98 99 Ferrari Automotive 4.013 6%
99 98 Moët & Chandon Alcohol 3.943 3%
100 100 Gap Apparel 3.920 5%